Marketing
New Mexico Locking Systems
Customer Problem:
A local locksmith approached us with concerns about their website's performance. We identified a few key improvement areas to focus on, the site on their existing host lacked essential SEO elements. This was limiting the site's online visibility and engagement.
Proposed Solutions:
Our approach was to first research locksmith industry keywords to give us a group of keywords to measure, e.g. "residential locksmith". We gathered information about this specific locksmith's service area to incorporate location specific keywords, e.g. "locksmith near me [city name]". The purpose of this was to boost search visibility for specific geographic areas.
Results:
We improved search rankings and site visits, transforming the business's digital footprint from essentially invisible to highly discoverable.
Initial Assessment
Upon examining the site metrics within the existing host's backend, we noticed extremely low traffic volume of 12 visitors over a 30-day period. After further investigation we discovered a complete absence of essential meta keywords. Consequently, the website's search visibility was limited, with the site only appearing on the first page of search results when using extremely specific search terms that precisely matched the business's full name.
Implementing SEO Strategies
To address the previously mentioned issues, we focused on optimizing the site's meta tags. Our approach was to first research locksmith industry keywords to discover high-value terms, for example "residential locksmith". We gathered information about this specific locksmith's service range to incorporate location-specific keywords. The purpose of this was to boost search visibility for specific geographic areas, for example "locksmith near me [city name]".
Search Results
Following our keyword optimization, the site experienced a dramatic improvement in search engine visibility. The site now consistently appears on the first page of search results for key locksmith related queries, with particularly impressive performance in location specific searches. The most important location for this locksmith was the city of Edgewood New Mexico, the site now ranks first for a search of "edgewood locksmith". This is important as the top 5 search engine results receive roughly 67% of clicks.
Site Visitor Results
The impact on the number of visitors to the site was significant. A short time after the implementation of keywords we recorded 546 site visitors in 7 days. Projecting this number to 30 days represents a roughly 19,300% increase in traffic which is a testament to the power of targeted SEO optimization.
Conclusion
The stark contrast between this site's online presence before and after our optimization shows the power of effective search engine optimization. By using our SEO strategy, we transformed the business's digital footprint from essentially invisible to highly discoverable.
Special Projects Group
Customer Problem:
Special Projects Group, a video production company, faced a unique challenge with their portfolio homepage. The need to showcase multiple video samples simultaneously posed significant performance issues due to the resource-intensive nature of video assets. This resulted in slow loading times, poor user experience, and a risk of losing prospective clients who might abandon the site before seeing the company's work.
Proposed Solutions:
Our approach focused on optimizing video assets to minimize resource usage while preserving visual quality. We proposed a strategy that involved shortening videos to impactful clips and compressing them using the H.264 codec. This combination aimed to significantly reduce file sizes, decrease loading times, and improve the overall performance of the portfolio homepage.
Results:
After implementing our optimization strategy, Special Projects Group's portfolio site improved its original Lighthouse performance score of 58 to an impressive 85 out of 100. This 29-point increase represented near-maximum potential performance for a video-centric website.
Special Projects Group
Special Projects Group's portfolio site, with videos as its primary content, faced significant challenges due to the resource-intensive nature of video content. Videos can be particularly demanding on server resources, often consuming high amounts of CPU and bandwidth. This can lead to slower load times, increased buffering, and a poor user experience if not dealt with properly. Addressing these issues requires a multifaceted approach, balancing video quality with performance optimization techniques.
Before
Before optimization, Special Projects Group's portfolio site struggled with performance, scoring a mere 56 out of 100 on Lighthouse speed tests. This low rating indicated significant performance bottlenecks, primarily driven by uncompressed, high-resolution video content that dramatically slowed page load times.
After
After implementing our comprehensive optimization strategy, Special Projects Group's portfolio site dramatically improved its Lighthouse performance score, achieving an impressive 85 out of 100. This substantial 29-point increase represented near-maximum performance potential, especially challenging for a video-heavy website.
Conclusion
In the competitive landscape of digital portfolios, performance is paramount. Our optimization journey with Special Projects Group demonstrates that even video-intensive websites can achieve exceptional speed and user experience through strategic technical interventions. By meticulously addressing performance bottlenecks, implementing cutting-edge compression techniques, and prioritizing user interaction, we transformed a sluggish portfolio site into a lightning-fast digital showcase. The result was not just a technical achievement, but a powerful testament to how intelligent design and technical expertise can elevate a digital platform from merely functional to truly exceptional.
HX the Hotel Experience
Customer Problem:
HX: The Hotel Experience faced declining attendance and relevance in a crowded market. The event struggled to attract younger professionals and lacked the educational offerings and networking opportunities that modern industry participants sought.
Proposed Solutions:
A comprehensive rebrand which included: An overhaul of visual assets including logos, print graphics, conference graphics and signage, as well as digital graphics for website and emails. To increase engagement we also proposed email and social blasts every week for 4 months prior to the conference.
Results:
A large partnership was sought between AAHOA/HMG and Emerald Expositions which resulted in the most successful conference up until that point by several metrics, increased student/youth attendance and awareness, increased attendee count, increased sign up for newsletter by 7 fold, increased vendor sign up count.
Quotes
We're excited with how the next generation of the HX brand identity has developed
— Tedd Swormstedt, CEO of HMGWhen you meet the people behind a company, it really gives you a good understanding of where that brand is going to go.
— Glenn Haussman, Hotel ExpertCatalyst Kids
Customer Problem:
Catalyst Kids faced inconsistent branding across their four websites, which were built at different times. This led to inconsistencies in brand identity. Additionally, conflicting Google Analytics tags on their sites prevented access to performance metrics.
Proposed Solutions:
We suggested a unified branding strategy across all four websites to ensure visual and messaging continuity. This includes standardizing design elements, color schemes, and typography. Resolve the conflicting Google Analytics tags by auditing the existing implementation, removing outdated or duplicate tags, and setting up a proper tracking structure.
Results:
The rebranding effort resulted in a cohesive online presence for Catalyst Kids. Resolving Google Analytics conflicts provided accurate performance metrics for each of the 4 sites which were easily accessible in one Google Analytics dashboard.